About Diamond Back Fashion


InStudioTeamOur Mission

Here at Diamond Back Fashion, we believe that “charity begins at home.” Our mission is to promote up and coming Canadian & American designers and talent to benefit those less fortunate in our society. Our program, Diamond Back Gives Back (#DBGB), is set-up to provide a portion of our sales profits directly to the Yonge Street Mission with the hope it will help change lives, as well as build and transform communities here in Toronto.


Company Synopsis

Diamond Back Fashion offers a new and unique concept to fashion.  We exhibit young Canadian & American designers and provide them with a platform to showcase their designs.  We grant our clients the option of destination or online shopping.  We manufacture, on site, our own lines of Golf, K-9 Couture, Unbridled Fashion and accessories. We also offer custom wear, “You dream it, We seam it!”


PepperWebSeams Redeemed

This dog coat was made from the owner’s Burberry coat. We recycle your old clothing into fashion forward outfits both for you and for your pets. Bring us your vintage furs and we will create shrugs, bags, boleros or anything you can dream of out of them.






Sheila is a Toronto native, wife and mother to three successful boys. Growing up, Sheila immersed herself in the equestrian world, working for prestigious Olympic trainer Iris Kellet and two-time Canadian Olympian Hugh Graham.  While getting in touch with her Irish roots, Sheila obtained her Equestrian Coaching Certificate and later returned home to complete her degree at the University of Western Ontario.

But she didn’t stop there!

As a mature student, she enrolled at George Brown College in Fashion Design.  Combining her love of horses and design, she became their oldest student to graduate.  Her momentum continued and two years later she founded “Fashion Fore Hope,” a non-profit event that combined emerging Canadian fashion designers and the golf atmosphere together with her team, enthusiastically raised $50,000.00 for the benefit of the less fortunate.

Sheila and her team created Diamond Back Fashion, a one of a kind fashion house that manufactures a collection of designs ranging from golf and equestrian wear, accessories and dog couture. While promoting a team of young and up-coming talented interns and designers of Canadian fashion.

“Love yourself as you are and strive to be the best you can be inside and out”

“Accept others and situations as they are as you can only change yourself and your attitude”

-Diamond Back Fashion Team