Getting Started - Bit X Bit - with Equestrian Inspired Fashions and Alterations

The horse world was my passion from the very beginning. I started mucking stalls at age 12 so that I could catch a ride. Eventually, I worked with two-time Olympian rider Hugh Graham which was the job of a lifetime. I went to the University of Western Ontario where I met my husband. We got married and had three children, whom I introduced to the equestrian world. My middle son, Sean Jobin, had a natural talent and passion for this sport and I was ecstatic.
Diamondback Fashion gives back to the community
I eventually got out of the horse world and pursued my secondary passion; sewing and creating clothes that were inspired by the equestrian world. At the age of 46, I went back to school at George Brown College for their Fashion Design and Technology program and after graduating, I hosted a charity event called "Fashion Fore Hope," which raised $50,000 that was donated to charities to help youth at risk. Living in Toronto, I have been exposed to the unfortunate situation of homeless and disadvantaged youth in our society, largely caused by child abuse and neglect. By talking to these children and hearing their stories, I was inspired to do something to help them.
After hosting Fashion Fore Hope, my passion for fashion increased and Diamond Back Fashion was born. It started off as a small fashion company and has since evolved into a one-of-a-kind custom and alterations brand. All products are unique and handmade in our studio that is based in Toronto. We are currently in the process of becoming a social enterprise to further assist the youth at risk and look forward to helping eradicate the stigma surrounded by homelessness, addictions, and mental illness.
Sheila Jobin
Founder of Diamond Back Fashion
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