About Us

ABOUT US

Founded by Sheila Jobin in 2013, Diamond Back Fashion is a Toronto-based, one-of-a-kind brand that offers a wide range of new and unique fashion items. We specialize in creating custom golf wear, dog coats, bags, and clothing for men and women of all shapes and sizes. Our website displays examples of custom pieces we have done in the past. We do not mass produce; all items are made to order.

We are a group of highly driven individuals ranging from the ages of 18 to 70 and believe that collaboration is the key to success. We strive to provide chic products that are handcrafted in our studio out of fine Italian leathers and high-quality recycled furs; from jackets and dresses to specialty bags and clutches. Customers also have the alternative of having items fabricated out of vegan leather and faux fur.

 

OUR MISSION

At Diamond Back Fashion, we believe that charity begins at home. Our mission is to promote Canadian designers, talent, and manufacturers and our end-goal is to become a foundation that helps rebuild the lives of neglected youth who are living on the streets of Toronto. We donate a large portion of our revenues directly to our primary charity, Yonge Street Mission (Evergreen Center for Street Youth), with the hope that it will help change and rebuild the lives of abused and neglected youth.

 

SHEILA JOBIN
Founder, Diamond Back Fashion

Born and raised in Toronto, Sheila is a passionate soul and mother to three successful boys. At a young age, Sheila immersed herself in the equestrian world, working with Olympic trainer Irish Kellet and two-time Canadian Olympian Hugh Graham. While getting in touch with her Irish roots, Sheila obtained her Equestrian Coaching Certificate and later returned home to complete her degree at the University of Western Ontario, however she did not stop there.  

In recent years, she discovered her passion for the fashion industry and at 46 years old enrolled in the Fashion Design program at George Brown College. Combining her love for horses and design, she became the oldest student to graduate. Her momentum persisted and two years after graduation she founded “Fashion Fore Hope,” a non-profit event that combined emerging Canadian fashion designers together with her team and successfully raised $50,000 for the benefit of the less fortunate.

From there, Sheila and her team created Diamond Back Fashion, a one-of-a-kind fashion brand that manufactures a collection of designs ranging from equestrian wear to dog couture. She finds joy in creating new designs while promoting a team of young and talented designers of Canadian fashion and through her work, she hopes to spread awareness of the less fortunate.